For this week, the class will:
- Begin work on our Strategic Plan, to include the Competitive Analysis and SWOT Analysis
- Discuss the basics and best practices in preparing a strategic plan
- Conduct brief one-on-one consultations between instructor and student re: progress on the strategic plan.
- Learn about the six principles of persuasion.
HOMEWORK:
- Identify and reach out to a potential client that you would like to partner with for the semester-long practice campaign project. Meet with your client to assess their campaign needs and to gather
information to complete the Competitive Analysis, SWOT Analysis and the
related Strategic Plan
- Prepare first draft of Strategic Plan for Thursday, Feb. 4
- Read chapters 1, 2 and 18 in the textbook
