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COMSTRAT 383 - Spring 2016 Syllabus

COMSTRAT 383  – Creative Media Strategies & Techniques (3 CREDITS) Instructor:  Brett Atwood                                Office...

Content & Storytelling: Is the PR Landscape Shifting?

The video below features several top PR executives and thought leaders as they discuss strategies that may help a company deliver its story and content in the digital age. All featured speakers are chief digital officers, chief strategy officers or chief content strategists at major agencies including RF | Binder, Burson Marstellar, Fenton Communications, Edelman and Ruder Finn.

This video presentation comes from a panel at a recent CDO Summit.