In consultation with you client, you will need to prepare a Strategic Plan that includes both the competitive and SWOT analysis. The slides below detail elements to include in the overall Strategic Plan that will play a key part in your semester campaign portfolio.
It is also important to note that not all strategic plans are structured the same way!
This can be confusing if you are looking for a universal "template" to follow when starting your first draft. However, there are some commonalities found in most strategic plans.
The areas that you should typically cover include:
Below are some examples of strategic plans.
Some useful links on strategic planning:
It is also important to note that not all strategic plans are structured the same way!
This can be confusing if you are looking for a universal "template" to follow when starting your first draft. However, there are some commonalities found in most strategic plans.
The areas that you should typically cover include:
- Situation Overview
- Objectives/Goals
- Audience
- Strategy
- Tactics
- Calendar/Milestones
- Budget
- Evaluation
Below are some examples of strategic plans.
Some useful links on strategic planning:
- Smith's Nine Steps for PR Strategic Planning (includes worksheets that will help you focus on establishing your strategy)
- Wikipedia entry on "Strategic Planning"
- What is a strategic plan?
