Featured Post

COMSTRAT 383 - Spring 2016 Syllabus

COMSTRAT 383  – Creative Media Strategies & Techniques (3 CREDITS) Instructor:  Brett Atwood                                Office...

Preparing your Strategic Plan Part 1: What Should be in your Strategic Plan?

In consultation with you client, you will need to prepare a Strategic Plan that includes both the competitive and SWOT analysis. The slides below detail elements to include in the overall Strategic Plan that will play a key part in your semester campaign portfolio. 

It is also important to note that not all strategic plans are structured the same way!

This can be confusing if you are looking for a universal "template" to follow when starting your first draft. However, there are some commonalities found in most strategic plans.

The areas that you should typically cover include:
  • Situation Overview
  • Objectives/Goals
  • Audience
  • Strategy
  • Tactics
  • Calendar/Milestones
  • Budget
  • Evaluation

Below are some examples of strategic plans.
Some useful links on strategic planning: