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COMSTRAT 383 - Spring 2016 Syllabus

COMSTRAT 383  – Creative Media Strategies & Techniques (3 CREDITS) Instructor:  Brett Atwood                                Office...


Welcome to ComStrat 383! One of the unique aspects of this course is that we will be using many Web-based resources that will help you learn as the class progresses. These tools and techniques will help you build a campaign portfolio that will be due at the end of the semester.

Over the next few weeks, we will be discussing several communication and campaign-building tools, including:
  • Media Directories (CisionPoint)
  • Email Marketing (Wix ShoutOut & Vertical Response) 
  • Cloud-based Storage (Dropbox & Google Drive)
  • Collaborative Editing (Google Documents)
  • Survey Creations (Google Forms)
  • Online Portfolio Tools (LinkedIn, Wix, Behance)
  • Web-based Press Releases (Newswire)
  • Campaign Analytics
  • and much more!
For the first week, we will start with a focus on the basics of writing for PR and advertising campaigns. We will also learn how to use Google Drive/Documents and Dropbox.

  • Read Chapter 1 "Getting Organized for Writing"
  • Identify a semester project client by Thursday, Jan. 21