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COMSTRAT 383 - Spring 2016 Syllabus

COMSTRAT 383  – Creative Media Strategies & Techniques (3 CREDITS) Instructor:  Brett Atwood                                Office...

WEEK 2 OVERVIEW: Preparing for Writing & Intro to the Strategic Plan

For week two, the class will:
  • Practice use of collaborative editing tools, such as Google Drive
  • Collaborate on strategic responses to several crisis management and messaging case studies
  • Continue to prepare and brainstorm on our semester campaign project
  • Discuss the basics and best practices in preparing a strategic plan
  • Identify and reach out to a potential client that you would like to partner with for the semester-long practice campaign project
  • Read chapters 1 and 2 in the textbook