WEEK 2 OVERVIEW: Preparing for Writing & Intro to the Strategic Plan

For week two, the class will:

• Practice use of collaborative editing tools, such as Google Drive
• Collaborate on strategic responses to several crisis management and messaging case studies
• Continue to prepare and brainstorm on our semester campaign project
• Discuss the basics and best practices in preparing a strategic plan

HOMEWORK:

• Identify and reach out to a potential client that you would like to partner with for the semester-long practice campaign project
• Read chapters 1 and 2 in the textbook