For the following three practice scenarios, please select a lede style and then construct your press release lede for each announcement.
(Disclaimer: These are not necessarily REAL situations and/or announcements! They are only practice scenarios for this assignment...)
SITUATION 1: MERGER ANNOUNCEMENT
- Client: Amazon.com
- E-commerce giant Amazon.com is acquiring popular DVD rental kiosk company Redbox.
- Amazon already has a streaming video service as part of its Amazon Prime service and the new deal is expected to make it more competitive with Netflix.
- WRITE A PRESS RELEASE LEDE ANNOUNCING THE MERGER
SITUATION 2: EXECUTIVE HIRING
- Retailer J.C. Penney has hired former Apple senior VP of retail operations Ron Johnson as its new CEO
- The retailer is launching an ambitious rebranding campaign this month to re-position it as embracing "fair and square" pricing without compromising style. Many experts suggest that the retailer is emulating the popular approach of Target in its new campaign.
- The outlet has also come under fire by conservative activists who are opposed to the hiring of openly gay comedienne Ellen DeGeneres as its spokesperson.
- Johnson has gone on the record to defend their choice to hire Ellen. See video statement at: http://www.cbsnews.com/video/watch/?id=7398105n
- WRITE A PRESS RELEASE LEDE ANNOUNCING THE HIRING OF THE CEO
- WRITE A PRESS RELEASE LEDE FOR J.C. PENNEY'S RESPONSE TO CRITICISM
SITUATION 3: EVENT ANNOUNCEMENT
- Leading online florist 1-800-FLOWERS.COM, Inc. has just announced its annual list of top floral gifts -- just in time for Valentine's Day.
- Some themed items that are selling well include:
- WRITE A PRESS RELEASE LEDE ANNOUNCING THE NEW "TOP GIFTS" LIST
Related Links
