Featured Post

COMSTRAT 383 - Spring 2016 Syllabus

COMSTRAT 383  – Creative Media Strategies & Techniques (3 CREDITS) Instructor:  Brett Atwood                                Office...

The Six Universal Principles of Persuasion

In the following video presenation, Dr. Robert Cialdini discusses the "six universal principles of persuasion" including:
  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus
By understanding each of the above, you can help to define and refine your strategic planning and content messaging for your campaigns.