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COMSTRAT 383 - Spring 2016 Syllabus

COMSTRAT 383  – Creative Media Strategies & Techniques (3 CREDITS) Instructor:  Brett Atwood                                Office...

WEEKS 5 & 6 OVERVIEW: Backgrounders, Fact Sheets & Press Releases


During these weeks, we will:
  • Begin to revise our Strategic Plan, to include the Competitive Analysis and SWOT Analysis
  • Prepare for one-on-one consultations re: the semester project
  • Learn about backgrounders and fact sheets
  • Review and practice press release writing 

Students should:
  • Read Chapter 2 of the textbook ("Becoming a Persuasive Writer")
  • Backgrounder and Fact Sheet
    • Create a one-page "backgrounder" and a separate one-page "fact sheet" for your chosen client
      • The backgrounder should include a basic history of the client and an elaboration of your anticipated client campaign messaging. It should also communicate the value offered by the client to the customer. Finally, it should include an indication of the future direction and initiatives of the company.    
    • The fact sheet should be more visual in the way the text is presented. Don't be afraid to explore use of various fonts, font sizes and bold headers in the document you create.
      • When your backgrounder and fact sheet are ready, please print them out and be prepared to discuss in class.
      • Backgrounder and Fact Sheet Drafts Due Week of February 16-18
  • Two Original Press Releases