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COMSTRAT 383 - Spring 2016 Syllabus

COMSTRAT 383  – Creative Media Strategies & Techniques (3 CREDITS) Instructor:  Brett Atwood                                Office...

WEEKS 7 & 8 OVERVIEW: Press Releases & One-on-One Consultations


For the next couple of weeks, we will:
  • Have one-on-one consultations about our semester project
  • Continue to revise our Strategic Plan
  • Complete our press releases, backgrounder and fact sheet
  • Learn about both the traditional and social press release formats
  • Practice press release writing 
  • Practice pitching to the media
  • Read Chapter 5 of the textbook ("Writing the News Release") Backgrounder and Fact Sheet Press Releases
Create two original Press Releases for your client.
  • It is recommended that you use either Google Documents or Microsoft Word templates for your press releases.
  • When your press releases are ready, please print them out and be prepared to discuss/review in class.
  • Press Releases - Please bring printed copies to class on March 3