CisonPoint is one of the most popular public relations tool in use today. According to Cision's Web site, 49 of the 50 top PR agencies use this tool.
CisionPoint is a subscription-based utility that contains a current database of most media outlets. Each outlet is categorized and indexed by location, media type, genre and other variables. In addition, each outlet contains contact information for the current staff. Some listings even contain an editorial calendar for topics slated to be covered in the future on that outlet.
Here is the Web site to log-in:
http://cisionpoint.com/
NOTE: We have a limited access academic account that we will be using in class. If you have not been given your unique username/password by email, then I will provide it to you in person during class.
To train on CisionPoint in class, we will be reviewing some help and video tutorial resources provided by Cision.
Here are the links that you might find useful in learning CisionPoint:
PRACTICE EXERCISE:
This is a non-graded practice exercise that will help you learn CisionPoint to build targeted media lists. Try to use CisionPoint to find targeted media lists for the following scenarios:
- You are working on a PR campaign for Windows 10 from Microsoft. Use CisionPoint to prepare a target media list for possible coverage of the product launch. Specifically, create these lists:
- U.S.-based Internet secuirty-themed magazines
- Computer/video game blogs
- Washington state television stations ALL
- You are launching a new beauty product in the New York City market only.
- Create a list of potential beauty and fashion media outlets in the New York City area.
- The Spanish-speaking audience is one of the largest target audiences in the U.S. You are representing a client that wants to target the Spanish-speaking sports fan.
- Compile a list of all daily newspaper and Internet sites that cover sports and cater to the Spanish-speaking audience.
- YOU DO NOT NEED TO SUBMIT OR TURN THE ABOVE LISTS IN. THIS IS JUST PRACTICE.
