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COMSTRAT 383 - Spring 2016 Syllabus

COMSTRAT 383  – Creative Media Strategies & Techniques (3 CREDITS) Instructor:  Brett Atwood                                Office...

WEEKS 11 & 12: Learning Google Forms and Vertical Response


For the next couple of weeks, we will:
  • Learn how to create and distribute an online survey using Google Forms. Students will create a sample survey that helps to gather information that can be used to help fine tune the strategic plan.
  • Learn how to create and distribute original newsletters and e-mail campaigns using Vertical Response and/or other tools.
  • Examine various digital persuasion, social media and viral videos strategies in the PR and advertising industries.
  • Create a sample survey to gather feedback on key messaging ideas for your campaign using Google Forms. 
  • Create a one-page overview of a potential digital strategy for your client. Please complete and include in your final portfolio, due near the end of April.
    • This might take the form of a revised Web page, viral PR video campaign or other digital element.
    • Please make sure that your thoughts on the digital component of your campaign are addressed either on a separate piece of paper or within the strategic plan.
    • If you don't feel that there should be a digital component to your campaign, then please justify that position.
    • Add this overview to your portfolio for the final version that is due near the end of the semester.
  • Create an e-mail campaign piece for your client using Vertical Response. Please send me your completed email by April 7.