For the next couple of weeks, we will:
- Learn how to create and distribute an online survey using Google Forms. Students will create a sample survey that helps to gather information that can be used to help fine tune the strategic plan.
- Learn how to create and distribute original newsletters and e-mail campaigns using Vertical Response and/or other tools.
- Examine various digital persuasion, social media and viral videos strategies in the PR and advertising industries.
- Create a sample survey to gather feedback on key messaging ideas for your campaign using Google Forms.
- Create a one-page overview of a potential digital strategy for your client. Please complete and include in your final portfolio, due near the end of April.
- This might take the form of a revised Web page, viral PR video campaign or other digital element.
- Please make sure that your thoughts on the digital component of your campaign are addressed either on a separate piece of paper or within the strategic plan.
- If you don't feel that there should be a digital component to your campaign, then please justify that position.
- Add this overview to your portfolio for the final version that is due near the end of the semester.
- Create an e-mail campaign piece for your client using Vertical Response. Please send me your completed email by April 7.
