For the next couple of weeks, we will:
- Further revise/refine our campaign materials
- Discuss both the traditional and social press release formats
- Use CisionPoint, a popular PR database resource, to create a media target list for our client
Students should:
- Reading:
- For the next couple of weeks, please read the following:
- Chapter 3 ("Finding and Making News")
- Chapter 4 ("Working with Journalists and Bloggers")
- Chapter 5 ("Writing the News Release")
- Media Target List:
- Create a media target list for your client. Who are the seven "A-list" media outlets that you would ideally target and distribute your press releases to? Use CisionPoint to assemble this media target list and then export the info into a document that you will include in your final campaign portfolio.
