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COMSTRAT 383 - Spring 2016 Syllabus

COMSTRAT 383  – Creative Media Strategies & Techniques (3 CREDITS) Instructor:  Brett Atwood                                Office...

Social Media Monitoring & Evaluation Tools

SOCIAL MEDIA MONITORING TOOLS:

There are multiple services that you can use monitor online chatter about your brand in social media and across the web including:

Managing multiple social media channels can be a pain. That's why there are services that you can use to help you monitor and maintain your social media channels in one centralized spot.

HOOTSUITE
HootSuite is a social media management service that helps you stay on top of multiple social networks -- all from one centralized "dashboard." You can use HootSuite to schedule messages and tweets, as well as to track mentions of your brand/organization. You can also gain a richer understanding of social media traffic trends and developments that help you follow newsworthy developments related to your organization.

HootSuite offers a free version that you can use to get started -- but professional organizations will likely want to investigate upgrading to the premium paid versions (to unlock useful extras and features).

Check out HootSuite to get started.

TWEETDECK

Another great social media management tool is TweetDeck, which is an app that allows you to better organize and monitor your Twitter feeds. Use TweetDeck to arrange your feeds with customizable columns with useful filters, including hashtags and relevant keywords. You can also use TweetDeck to advance schedule your Tweets.

Check out TweetDeck to get started.