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COMSTRAT 383 - Spring 2016 Syllabus

COMSTRAT 383  – Creative Media Strategies & Techniques (3 CREDITS) Instructor:  Brett Atwood                                Office...

WEEKS 13 & 14: E-mail Campaigns & Newsletters/Evaluations & Measurement


For the final weeks of our course, we will:
  • Learn how to create and distribute original newsletters and e-mail campaigns using Vertical Response, Wix ShoutOut or another preferred creation tool
  • Examine various evaluation and measurement tools to help us better understand how to measure the effectiveness of our campaigns.
  • Have final one-on-one consultations during the week of April 18-22 before turning in our completed portfolios on April 26.
  • Continue to work on and finalize all elements for your semester project campaign portfolio for your client. Review the original blog post with assignment details for a list of what should be included in the final submission. This will be due on Tuesday, April 26.
  • Create an original newsletter for your client and include this in your final portfolio. Due with final portfolio.
  • Create an e-mail campaign piece for your client  and include it in your final portfolio. Due April 7.
  • Create a one-page overview of a potential digital strategy for your client. Due with final portfolio.
    • This might take the form of a revised Web page, viral PR video campaign or other digital element.
    • Please make sure that your thoughts on the digital component of your campaign are addressed either on a separate piece of paper or within the strategic plan.
    • If you don't feel that there should be a digital component to your campaign, then please justify that position.
    • Add this overview to your final portfolio.
  • Begin the take-home final exam, which is due by email no later than midnight at the end of Tuesday, May 3.