For the final weeks of our course, we will:
- Learn how to create and distribute original newsletters and e-mail campaigns using Vertical Response, Wix ShoutOut or another preferred creation tool
- Examine various evaluation and measurement tools to help us better understand how to measure the effectiveness of our campaigns.
- Have final one-on-one consultations during the week of April 18-22 before turning in our completed portfolios on April 26.
- Continue to work on and finalize all elements for your semester project campaign portfolio for your client. Review the original blog post with assignment details for a list of what should be included in the final submission. This will be due on Tuesday, April 26.
- Create an original newsletter for your client and include this in your final portfolio. Due with final portfolio.
- Create an e-mail campaign piece for your client and include it in your final portfolio. Due April 7.
- Create a one-page overview of a potential digital strategy for your client. Due with final portfolio.
- This might take the form of a revised Web page, viral PR video campaign or other digital element.
- Please make sure that your thoughts on the digital component of your campaign are addressed either on a separate piece of paper or within the strategic plan.
- If you don't feel that there should be a digital component to your campaign, then please justify that position.
- Add this overview to your final portfolio.
- Begin the take-home final exam, which is due by email no later than midnight at the end of Tuesday, May 3.
