Course Evaluation

Take the class survey at this link:

2009_fall_pul_JOUR_305_01

Have a great winter break!

"Media Hype" video

For our final class session, we will be watching a video entitled "Media Hype."

After watching the video, please write your responses to the following on your blog:

In the video, there are examples of digital manipulation in photos and videos. When, if ever, is it ethical to alter a photograph or video that accompanies your news reporting?

The video shows examples of "hype"-filled headlines and alarmist reporting. In many cases, this is due to the fact that such reporting tends to get the attention of audiences. Should the news media adjust their news reporting strategies based on reader demand and/or interest?

Several publications and media outlets accept "freebies" and "junkets" from PR firms and lobbyists. Under what circumstances, does this present a conflict of interest for the journalists?

Why do you think so many media outlets were fooled by the "Fat Squad" and other fake news stories? Do you think that the Internet news media is more or less likely to fall for such pranks?

Multiculturism Reporting Links

Here are some multiculturalism links:

•Asian American Journalists Assn.
•National Assn. of Black Journalists
•Maynard Institute
•National Assn. of Hispanic Journalists
•National Gay and Lesbian Journalists Assn.
•Native American Journalists Assn.
•The Center for an Accessible Society
•Disability Resources on the Internet
•Disability Data

Random Links

Here are some loose end links relating to a few topics/books that I will be referencing in class today:

Down and Out in the Magic Kingdom

The Whuffie Factor

New Media Academic Summit 2009

Omniture

Google Analytics

Social Media Press Releases

Within the past couple of years, several PR firms have introduced a new form of press release, known as the "social media press release."

What is a social media press release?
See these links:

SMRR: Everything You Always Wanted to (or Should) Know (via PR 2.0 blog)

How to Write A SMPR (.doc file) - Courtesy of Brian Solis / FutureWorks

Top 5 Principles of the Social Media Release (via PRSquared.com)


SMPR Examples used by PRWeb.com: (via New Persuasion blog)

Chevy

Novell

Lee Jeans and NBC

LifeLight Christian Music Festival

Templates and Tools

PitchEngine.com

Social Media Release template (.pdf file) courtesy of Shift Communications

PRXBuilder.com (courtesy of PRNewswire.com)

Other related links

hRelease project (via Socialtext.net)

NMRCast (New Media Release Podcast) (courtesy of Forimmediaterelease.biz)

Die! Press Release! Die! Die! (An article about social media releases courtesy of Silicon Valley Watcher)

LinkedIN and Job Hunting

The social networking sites MySpace and Facebook are popular among those who are college age or younger. These sites are fun, but are considered more "personal" than "professional."

LinkedIn is a site that uses social networking for professional purposes.

Create your profile and presence on LinkedIn.

Here is a page with some tips on your profile:

LinkedIn Profile Extreme Makeover

LinkedIn Guide for College Graduates

Multimedia Reporting Slideshow

View Upload your own